It's About More Than Just Having A Website
Tuesday, December 7, 2010
From time to time we get requests for a website with no clear indication as to why. When asked, the person or company sometimes says, "We’ll because I just know I have to have one." Or, "Because my competitors do."
Having a website built should be more than just a me to attitude if you want it to be successful. You have to think about things like perception, audience, and overall purpose of the site. We loosely cover these topics in our website worksheet [PDF] and discuss them in detail when clients meet with us.
A website to promote a product or products, market a blog, or just an informational website that will be promoted in other marketing materials are all examples of a website’s goal. Essentially, you have to ask yourself, “How is this site going to improve my business?”