Giantseed Creative

Custom Website Design and Marketing Solutions

Giantseed Creative is a web design and development studio in Green Bay Wisconsin. We specialize in web design and web development, ecommerce, and content management for personal and small business websites. Learn More »

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Book Review – Eat That Frog

Monday, August 25, 2014

Have you ever noticed that some people seam to get a lot more done in a day than others? It almost seams as though they have a magical extra hour or two in their day. I always wondered how those people got so much more done. I also wondered how or if I could become one of those people. The answer was of course, yes! The first step to becoming one of those highly effective and productive people is to read Eat That Frog by Brian Tracy.

I have read Eat That Frog several times over now, and each time there is always something new that stand out to me. The book is broken down into 21 ways to quit procrastinating and get things accomplished, with each of the 21 techniques being a chapter. One of my favorite parts of the book is that at the end of each chapter there are a set of action steps to help put that technique in place in your own life. When I first read the book I learned for the first time about putting together a proper to-do list for the day, about writing it out on paper the night before, and organizing the different tasks with the ABCDE method.

This most recent time reading through it, the technique that stood out to me the most was about the salami slice method of getting tasks done. With each task, break it down into smaller and more manageable pieces, and then get started on them. As author Brian Tracy points out in the book, how do you eat an elephant? One bite at a time. That’s that same way to approach many of the different tasks we have each day, one little bit at a time. Sometimes a task on my to-do list will be “Code website XYZ.” Problem is though; there are a lot of little tasks that go into coding that site. So by breaking it down into little manageable steps such as coding the core structure, header, body, footer, I can get a better grasp on the project and get to work much more quickly and efficiently.

If you haven’t read Brian Tracy’s Eat That Frog, I highly recommend picking up a copy today. And if you have read it before, I recommend re-reading it again. Eat That Frog is one of the books that I always recommend to my students in class, it is a great book to help you learn some very valuable work skills and really set you apart from anyone else in your company and can help lead to better and quicker promotions.

Unique Page Titles

Monday, August 18, 2014

When you search for something in Google, the blue link you see is the title of the page it is listing. For many visitors, that link is a major deciding factor in whether or not they click on the link. Because of that, it is very important to put a good unique title on each page of your site.Because of the importance of the page title in Google, you should take some time to make sure it is right. Consider the keywords of the site, and more importantly the keywords of that page, and see how you can add some of those keywords into the title. Many experts recommend keeping your character count for the title under 75 characters and that includes letters, spaces, numbers, and special characters (quotation, exclamation, question marks, etc.). You can go over that number, but many leading search engines cut off the title at around 75 characters so be sure to get the keywords in before the 76th character.

The title needs to change from page to page. For many visitors, their first page they get to is the home page, but most every page of your site is indexed by Google (and all search engines) and therefore need to have a good title to help encourage visitors to click on the link

KIS Your Contact Form

Thursday, August 14, 2014

I’m a big fan of simple. I like simple business cards, simple math, simple recipes for dinner, and I especially like simple contact forms on a website. For many people, when they visit your site, all they are looking for is a way to contact you, so make that process simple.

When this site first launched, we had a rather complex or detailed contact form. We asked for name, phone number, email address, question/message, budget for the project, services interested in, best time to contact, timeframe for starting project, timeframe for completing project, and a few others that I can’t even remember. Most of those fields were optional and only the name, email address, and question/message fields were required. But by having such an in depth form for someone looking to get some information about marketing service wasn’t needed as I could get all that extra info during the initial consultation meeting. I removed the extra fields and there was an increase in the ratio of the number of visitors to the contact page to the number of completed form submissions.

There are some instances that a more in depth form may be needed or the best option for a business, but these are not the norm. Instead K.I.S. your contact forms and Keep It Simple.

 

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