Thursday, August 19, 2010
Quite often we get clients that heard from someone about a search engine technique to get higher rankings. I wanted to take a moment today to explain a few of these most popular theories and explain why they are almost always completely false. In some cases they do nothing at all, but in others it can not only drop you down on a search result, but can get your site removed from the index all together. more »
Search Engine Optimization
Tuesday, August 10, 2010
It’s time to change the way we think about maintaining websites. As most often is the case, a client will call on us every few years and say “We need a new website”. This often becomes an expensive and massive undertaking even on a small website because almost every aspect of the site is now outdated. Instead of making minor changes to the site we end up having to throw everything out and start over.
By encouraging this behavior of ‘the four year silence’ as I call it, I don’t feel we are giving our clients the service they deserve or should expect from us. I feel that to truly maintain a website we, as a company, should meet with clients every two or three months and here are some reasons why. more »